Our Story as an Innovative Leader in Child Well-Being | All For Kids

Our Story

Children's Bureau (now All For Kids) was founded in 1904 by Mrs. E.K. Foster, a Los Angeles community leader, and a group of volunteers who shared a concern for the plight of vulnerable children. Successfully they advocated for legislation to protect these children. Today, All For Kids continues to be a trusted, innovative leader in child well-being.

2023

Grand Opening of New Family Resource Center

In October 2023, All For Kids held a grand opening celebration for its newest family resource center in Palmdale, CA.  More than 300 guests attended including dignitaries; All For Kids directors, trustees, and employees; and community partners along with parents and their children.  This is the first owned building for the agency in the Antelope Valley.

2022

Groundbreaking of Newest Family Resource Center in Antelope Valley

All For Kids celebrated the groundbreaking of the newest Family Resource Center which will be located in Palmdale with members of the community, partner organizations, political representatives, staff, and volunteer leaders. The facility is expected to open in 2023.

Received Award for Top 100 Best Places to Work in 2022 by Los Angeles Business Journal

Received 2022 Best Places to Work Socal Award by Best Companies Group

2022 Diversity, Equity + Inclusion Honoree: Nonprofit Organization of the Year by Los Angeles Business Journal

Finalist in 2022 Nonprofit & Corporate Citizenship Awards by Los Angeles Business Journal

2021 & 2022

Best Award for Children’s Bureau University

The Association of Talent Development selected Children’s Bureau University, a virtual learning platform for All For Kids employees, to receive the 2021 BEST award as one of the top internal universities. All For Kids received this recognition for a second year in 2022.

2021

Completed Strategic Plan

The agency’s board of directors approves a five-year strategic plan that focuses on three priorities:

•Grow prevention programs, services and place-based community initiatives and partnerships

•Double private giving to expand the agency’s child maltreatment prevention strategies

•Advocate for public funding and policies that support prevention

2020

Certified Trauma Informed Organization

All For Kids successfully completed the 2020 National Trauma Informed, Resilience Oriented Care Learning Community.

2020

100 Champions for Children

Received “100 Champions for Children” Award by Child Welfare League of America for creating and advancing standards of practice, advocacy and information sharing to enhance the well-being of children and families.

2018

Ronald E. Brown New President & CEO

In December 2017, All For Kids’ board of directors proudly announced the selection of Ronald E. Brown, Ph.D., as its new President & CEO effective January 2, 2018.  Following an extensive nationwide search, Ron, who served as All For Kids’ Chief Program Officer for 17 years, succeeded Alex Morales who retired after 30 years of service to the organization.

2017

New Five-Year Strategic Plan Approved

All For Kids’ Board of Directors approves a five-year strategic plan with the following priorities:

•Continue investment in prevention

•Launch advocacy program to promote prevention and harness strength of the board as advocates

•Build evidence of MCI impact and share MCI learning nationally to support its spread

•Enhance internal organizational excellence.

The Board prepares for transition of new CEO leadership as Alex Morales prepares to retire after 30 years of service in 2018.

2016

First National Government Grant

All For Kids receives its first national government grant for a father involvement program called Dads Matter, a father engagement program in Orange County.

2014

Visionary Leadership Recognized

In celebration of its 25th anniversary, The Annenberg Foundation recognizes All For Kids’ President & CEO Alex Morales as one of 25 visionary leaders.

2013

First National Foundation Grant

All For Kids receives its first national foundation grant from the Doris Duke Foundation to fund the Magnolia Community Initiative.

2008

Magnolia Community Initiative Launched

The Magnolia Community Initiative is launched using the Magnolia Place Family Center as its primary hub. Forty non-profit, government, and faith-based community organizations come together to form a network to advance the comprehensive bold initiative. During these years, the network grows to 75 organizations and begins its ambitious work. The Board of Directors also votes to launch an advocacy initiative to promote investment in the early years and the Magnolia Community Initiative’s approach.

2002-2008

$22 Million Raised in Capital Campaign

The Board of Directors and Board of Trustees successfully raise $22 million for its capital campaign. These resources are used to purchase and renovate a three-acre site as the home of the agency’s new headquarters and Magnolia Place Family Center. The Center is a primary hub for the transformation of the local neighborhood. In 2008, the new Center opens and is dedicated to serve the community.

2001

Board Adopts Bold Strategic Plan

The Board of Directors adopts a bold strategic plan. The plan calls for the creation of a family center and development of an innovative neighborhood strategy to help all children and youth be successful, especially the youngest ones. This effort will serve as national model. The four important and comprehensive outcomes are health, economic stability, nurturing parenting, and kindergarten readiness.

In the treatment arena, the agency transitions from group-home care to the Family Visitation and Parent Learning Center which becomes an integral part of Los Angeles County’s monitored visitation program for children in foster care and their birth parents. The agency also expands its mental health therapy and counseling for kids showing signs of difficulty in school or home life.

1990

Focus Early Years & Family Resource Centers

All For Kids identifies parent education and community support systems as two vital strategies in the arsenal to prevent child abuse and initiates a focus such that 50% of its program efforts are with newborns to three-year-olds. The agency launches a dynamic parent education program called NuParent, establishes Family Resource Centers (FRCs) in five of its 13 community sites and is awarded a state grant to form the Family Resource Center Technical Training and Support Team which acts as a training model for other organizations wishing to open FRCs of their own.

1980

Innovative Prevention & Family Development Program Launched

All For Kids launches an innovative prevention and family development program to address the problem of child abuse through in-home counseling and parent education classes. To support this program, the agency develops a nationally recognized evaluation tool to help counselors objectively assess family functioning and plan treatment. All For Kids’ work in prevention and evaluating family functioning attracts the interest of professional researchers, and with funding provided by a major foundation, research on home-based prevention services is undertaken. All For Kids’ successes in the critical battle to prevent child abuse result in an invitation to locate services in Orange County.

1970

Therapeutic Group Homes Established

All For Kids implements a program of therapeutic group-home care for abused children who cannot be helped through foster care.

1960

Focus on Unadoptable Children

Unadoptable children become the focus of All For Kids’ pilot program to provide therapeutic foster care treatment and adoption services for children with special needs.

1950

Daycare Services Offered to Meet Needs of Working Women

All For Kids begins to offer day care services as women enter the workforce to respond to emerging social conditions.

1940

Adoption Program Launched

With World War II, All For Kids expands to meet changing social needs by initiating adoption services and finding homes for refugee children and war orphans.

1930

Leader in Establishing of University of Southern California School of Social Work

All For Kids opens a shelter for homeless and abused children. The agency also plays a key role in establishing the USC School of Social Work.

1920

Lead Role in Creating United Way of Los Angeles

All For Kids is a vital partner in starting the Community Chest – now the United Way. To ensure quality service for children, All For Kids begins to recruit and train foster parents and establishes its own training program for social workers. All For Kids becomes one of the first professional foster care agencies in the nation.

1904

All For Kids Founded by Advocacy Group

Moved by the plight of vulnerable children, Mrs. E.K. Foster, a Los Angeles community leader, forms a volunteer group which successfully advocates for legislation to protect children.