Children’s Bureau Gets Social with #theGreaterShare Ad Campaign
Children’s Bureau has launched a creative advertising campaign using a hashtag, #theGreaterShare, to spark conversation about child abuse prevention. This is the 20th year that Children’s Bureau has partnered with several outdoor companies to promote the nonprofit on more than 500 digital and print billboards, bus shelters, bus side panels, along with airport and shopping mall shelters throughout Southern California. The outdoor advertising campaign has an estimated in-kind value of more than $1 million.
The outdoor companies (including Clear Channel Outdoor, EYE Corp., JC Decaux, Lamar, Martin Outdoor, Regency Outdoor, Summit Media and Titan) have donated the space to Children’s Bureau for the months of January through March.
“Children’s Bureau is committed to making significant and positive changes in the lives of children who need it most, and we’re proud to lend a helping hand in the fight to prevent child abuse and make our community a safer place,” said Layne Lawson, director of public affairs for Clear Channel Outdoor. “We know these billboard messages will raise awareness for the organization’s good work, and we encourage community members to engage with #theGreaterShare campaign by starting their own conversations about child abuse prevention.”
Jiffy Lube also partnered with Children’s Bureau by donating $10,000 to cover printing expenses.
“It has always been part of the Jiffy Lube culture to give back to the community. This is our second year supporting Children’s Bureau and their billboard campaign which allows them to share their message of child abuse prevention,” said Elias Najjar, president of the Jiffy Lube Southern California Regional Cooperative Association. “Children’s Bureau is doing incredible work to help prevent child abuse and we couldn’t be happier to be a part of such an important cause.”
“A campaign of this magnitude is a true gift and one we could not have achieved on our own. We are grateful for the companies that generously support this annual campaign and our work. We also hope the Greater Share message resonates with the community and inspires them to donate, volunteer and share how they too are a part of the conversation to prevent child abuse,” said Children’s Bureau President & CEO Alex Morales.
Since 1904, Children’s Bureau (https://www.all4kids.org) has been a nonprofit leader in the prevention and treatment of child abuse and neglect. More than 28,000 children and families are helped each year throughout Southern California with services that include school readiness, parenting classes, family resource centers, support groups, mental health counseling, foster care and adoption. Children’s Bureau is the largest investor in child abuse prevention in the country and is developing a national model to transform an entire at-risk community through its Magnolia Community Initiative.